Knowing your archetype when running a business can bring numerous benefits to your branding, marketing, and overall business strategy.
 
An archetype is a universally recognizable symbol, pattern, or theme that exists in the collective unconscious of humanity. It's a concept derived from psychology and often used in literature, mythology, and storytelling to represent certain character traits, themes, or situations. Archetypes tap into shared human experiences and emotions, making them relatable and familiar to audiences.
 
This guide has a basic archetype quiz, answers, and worksheet so you can understand your archetype.